How To Build A Successful Affiliate Marketing Business
It is true that money doesn’t come by that easily; you must go in search of it to earn it. However, If you think that affiliate marketing can help you become rich overnight, then you are on the wrong page as this is not for you. The reason is that a successful affiliate marketing business takes lots of planning, perseverance, testing, patience, zeal, drive, determination, creativity, and knowledge.
It is true that affiliate marketing is a gold mine, but a lot of work needs to be done to mine this gold. As a result, if you’re not ready to put in the work, it is better to quit now and save yourself the stress. On the other hand, if you’re ready to give it what it takes and succeed in this field, then brace yourself, and let’s cruise together. If you are entirely new to affiliate marketing, I would recommend you read the ZIBARR AFFILIATE NETWORK GUIDE FOR BEGINNERS.
Okay, enough said, let the journey begin!
HOW TO BUILD A SOLID AFFILIATE MARKETING SYSTEM FOR YOURSELF
Meanwhile, making money through affiliate marketing is a possibility but It is not abracadabra! In life, there are no shortcuts to success. Your efforts and hard work will control how much money you can make. For instance, most companies made it known that more than 20% of their yearly revenue is from affiliate partnerships. That is to say that affiliate marketing is growing fast and creating new opportunities for making money. There are ways in which you can build a solid system.
1. JOIN THE RIGHT AFFILIATE PROGRAMS
The first thing to do is to research various affiliate marketing programs or platforms that are available. But if you don’t know about different types of affiliate marketing programs, I would suggest you read AFFILIATE MARKETING AND THE POWER OF LEVERAGE. After researching, read the platform’s module of operation, payment methods, and the commissions they offer then decide which one works best for you.
To make things easier, you can start with programs that are trustworthy and have been tested by other affiliates. This will enable you to confirm that you can withdraw the money you have made to your account. After confirmation, and you are up and running, you can start trying new platforms. But before that, you should read the reviews to learn more about the platforms from real users. Depending on the affiliate program, you can optimize your income and increase it in no time.
2. IDENTIFY THE PRODUCTS YOU WANT TO PROMOTE
After onboarding at least one platform, the next thing you want to do is check out the products they offer. Select those that resonate very much with you or your niche. But remember it is not about you but your target audience, so, it is advisable you list all the products that you can find or build an audience for. Choose the right products to promote; once you join an affiliate program, look for products relevant to your content, otherwise, you create content relevant to those products. Also, check for products that are in high demand.
3. IDENTIFY THE PEOPLE THAT NEED THOSE PRODUCTS
Once you have selected the products to drive traffic to, the next thing to do is to identify the audience that needs those products. This gives you an idea of who to market to and where to focus each product on.
4. LEARN HOW TO GENERATE TRAFFIC
The next step is to familiarize yourself with traffic mediums and learn how to drive the traffic you need to the products you selected earlier. Irrespective of the marketing strategies you use, you need to track and optimize them to maximize your return on investment. There are several ways to generate traffic, both free (organic) and paid. You should not only concentrate on one but also consider incorporating both (free and paid) into your strategy. Optimizing your content for search (SEO) is one of the ways to get free traffic. Paid traffic has to do with paid advertising.
Other ways to increase your reach and attract more visitors are contributing to other blogs, creating communities on different social platforms, collecting email lists, sending newsletters, collaborating with influencers, creating WhatsApp broadcast lists, sending updates, and many more. Create content about the topics that interest you and would also be interesting to your audience. This will help you stay relevant with fresh content and will provide your audience with useful and interesting information. You can also use videos to drive engagement.
In general, ensure to track your campaigns and compare the results to find the most effective and cost-friendly ones.
SOME OF THE WAYS TO GENERATE TRAFFIC
Identify Your Audience
Figure out who your audience is, which platforms they’re on, what interests them, and the kind of personality they have. After doing this, you need to profile your audience. This will help you identify what they need and what to offer to them that will solve their needs.
Identify the Needs of Your Audience
Everyone that surfs the internet has a reason for doing so. This reason can be interpreted as the need and it is your duty as an affiliate marketer to figure out what your audience is in search of. This helps you to package relevant solutions that will scale which can be equivalent to value. Increasing your traffic is one thing and being useful to your audience is another. Giving value is more important because you want to make sure they keep coming back.
Proffer Solutions to Those Needs
After identifying the needs, write articles that recommend solutions to those needs. These articles should answer the questions your audience are asking. And you are to present or recommend your offers to them in these articles. So, it is advisable to write on the topics that you have products to offer. Put up those articles on various platforms on the internet. It is good practice as an affiliate marketer to own a blog. I like to give this analogy about an affiliate marketer’s blog; it is like a store and the articles you post there are like your products.
The more write-ups you load on your blog, the more solutions you proffer, and the more value you give. Value attracts people, so, the more valuable your blog is, the more problems you would solve. And the more people you reach, the more sales you are likely to convert. While recommending solutions to your audience, recommend the products on your list that is in line with the problem you’re solving.
Always be helpful and educate your audience. Be devoted to them and provide useful information. This will help you build your affiliate business.
5. CONNECT THE RIGHT TRAFFIC TO YOUR PRODUCTS
There are many ways to connect traffic to your products. What you need to be sure of is the type of traffic you are connecting. It is important to drive the right traffic to your products to avoid failure which would lead to frustrations. Here are tips on how to connect traffic.
i. Leverage on existing organic traffic-ridden platforms
The best thing that can happen to an affiliate marketer is to have articles and pages that rank organically on search engines. Search engines are automatically the biggest intent-driven traffic engines. Google Analytics can easily identify these pages. To achieve this, you can share your articles or pages on social media platforms, while directing them to the main page. Since most or all your articles are related to the products you market, you can use them as a continuous source of leads.
ii. Avoid intermediate pages
When it comes to running blogs and content pages for affiliate marketing, it is better to link directly to the final product page and avoid intermediate landing pages. When users click, they expect to go straight to the final page. Normally, the product page of the vendor should contain all the needed information to enable a smooth conversion. The moment users load pages, they want to avoid user fatigue. Naturally, every page filters out some users. This might be based on user intent or user fatigue. In some affiliate programs, there might be a need to enlighten the audience on the product before sending them to the sales page. In such cases, the affiliate marketer would need to put in additional effort to achieve successful sales.
iii. Market on social media groups
It is a proven fact that most learned people are on one social media platform or another. Aside from blogs and articles, the next most contextual source of intent-driven traffic is social media groups dedicated to discussing specific topics. It is advisable to familiarize yourself with the rules of these groups and take permission from the admins before posting any promotional content. On the other hand, you can post informative content and redirect them to further learn more by checking out an article you have written. The scope, in this case, is to send them to a post that already has promotional content related to what they are talking about.
This way, you are breaking no rules, and you’re equally promoting your products. Another way is to post a mix of direct product promos and informative content to the groups. This should resonate well with everyone, including the admins. Except for groups with the “no promotion” policy. Alternatively, you can simply post the informative content page containing the affiliate link. It is inappropriate to post the same article multiple times in a row as that will be regarded as spam. It is much better to use a mix of articles. And it is good practice to be part of multiple related groups across various social media platforms.
iv. Explore native advertising for a “non-ad liking” audience
Native advertising is the use of paid adverts that match the look, feel, form, and function of the platform upon which they appear. In many cases, they manifest as videos, articles, or editorials. They are usually found as recommended content on a web page, or in social media feeds. Being native simply makes the ad camouflage with the original content that appears on the platform. This makes it difficult for the viewers to recognize it after blending it into the native content of that platform. Native advertising is one of the best forms of advertising today since it is carefully injected within naturally flowing, informative content and is mostly unnoticed.
v. Practice embedded marketing (product placement)
This is a forerunner to native advertising. Embedded marketing places the products within the content, while in native marketing, the product and content are blended. With embedded marketing, the offer, or product is plainly distinguished by the viewers since it is clearly spelled out. The appearance of these offers may be in image format, simple text format, or can be embedded as links for more attention within the content.
vi. Invest in paid advertising for high-value products
Some high-value products may be worth spending additional dollars on ads. Before rolling out advertising dollars, do keyword research for the keywords most directly linked to the product or offer to be promoted. For the country your ad will be targeting, check what the lowest and highest cost per click is and correlate it to your profit margin to determine your ROI. Relevant keywords ensure the right traffic is directed to your offer. It’s like promoting a bicycle to an audience interested in buying a power bike. That is absolutely generating the wrong traffic, which would lead to a waste of ad spend.
vii. Conduct split tests on traffic sources for an effective ROI
To ensure long-term success, you should test different strategies, traffic sources, landing pages, ad formats, and promo channels to figure out which works best for you and stick to what works. If your promo doesn’t cost you money directly in advertising, time is always a cost incurred. Minimizing it is key for long-term sustainable success.
To learn advanced ways of generating traffic and in-depth knowledge of affiliate marketing, I would recommend the 7-figure affiliate blueprint offered by Zibarr Affiliate Network. Access to the network is free but the blueprint only comes with the VIP membership which costs a bearable $200 and the value in it is worth more than a thousand dollars. Everything you need to become a successful affiliate marketer is in the blueprint. The membership also comes with loads of packages that would set you up for success. If you’re doubting my claim, I urge you to learn more and see for yourself. You can come back to thank me in the comment section.